In this article, I will talk about another outstanding way to increase the exposure of a property that you are attempting to wholesale and, if you determine to do it the way that I recommend, will carry on to build your buyers list. I am talking in regards to publicity your property for sale on CraigsList.
If you have read my other real estate capitalist articles you recognise that I am a huge fan of CraigsList for real estate investors and this is just another example.
If you have a property under contract to buy and you need an capitalist buyer so that you may wholesale it for a quick assignment fee, then after sending the deal out to your buyers list this is arguably your next best scheme (especially if you element in that it is free). While the quality of contacts made by mailing a postcard to absentee owners is much better, CraigsList gives you a great free method of getting your deal out in front of both selling and capitalist buyers.
Here’s what I recommend:
First, use two-step marketing… I do not commend listing each possible detail when it comes to the property, photos, video tours and everything else in the CraigsList ad itself. Instead, I commend using your CraigsList ad like you might a classified ad: give just sufficient selective information to get them fascinated in clicking through to your website.
Once they are on your website you have two choices: use a squeeze page or give away the info. I normally prefer to use a squeeze page. What’s a squeeze page? It’s a page that requires someone to give you their name and e-mail address, which adds them to your deal notification list, in order to get access to the details with regards to your real estate deals.
My squeeze page tells humans that they will be requesting selective information regarding great real estate deals and requires that they give me their name and e-mail. If they submit their name and e-mail AND affirm that they want to receive info on deals from me, I then send them, thru e-mail, data on the deals I have and they proceed to receive notices on my future deals until they opt out.
Of course, you could just show the property info rather of using a squeeze page, but I would rather try to get somebody on my deal notification list first.
I commonly put my ads in the Real Estate For Sale section of CraigsList and I re-list as many times as I may while still being in compliance with CraigsList rules. It is NOT sufficient to post it once and forget when it comes to it. To be effective with CraigsList you need to post your property and then remove it and repost it assorted days later to bump it back to the top to be noticed. The top postings get a lot more attention than ones that have dropped off the basi page of results.
Also, you may want to test title variations and ad body variations to see what gets you the best response. I am perpetually attempting new ones myself and find the divergence amongst response rates may be huge.
Best wishes as you hone your syndication proficiencies for marketing deals and building your buyers list through Craigslist!
